At Lekkersss in Axel, you enter a store full of delicious sweets, chocolate, pastries and ice cream in all colors, scents, and sizes. The store design is made to highlight the goods and let them take their place and be seen. “The six-meter long candy wall, right up to the ceiling, is an eye-catcher that attracts customers into the store”, says owner Mirjam Sariman.
Mirjam is a true entrepreneur and besides Lekkersss she has other franchise companies such as Albert Heijn, Bruna, Etos, Gall & Gall, Anytime Fitness and Family restaurant. She is the second generation and runs the company with her sister and brother. The Family company has existed for more than 40 years.
Mirjam says, “I’m very happy with ROL Fredbergs performance. The design process went smooth, despite the many smells and colors of all the goods, the store also feels calm and relaxing. We selected partners carefully for this project. The short deadlines had to be met and we wanted a good, future proof quality interior. These demands were successfully achieved. Project manager Geoffrey Boltjes says, “This is one of the most colorful projects I have managed, that made it fun’. ‘Of course, we had a tide schedule, but we handled it the way the customer demanded it upfront”’. The result: a delicious store!